Eventageous PR scoops a National PR Award!
The Steam Car Club of Great Britain
would like to thank Rebecca for keeping us all informed during this exciting time.
Gloucester-based Eventageous PR and its Managing Director, Rebecca Nicholls aged 33, won an award for ‘Best Use
of Media Relations’ last night at the CIPR Pride Awards 2009 (Chartered Institute of Public Relations) following
a successful PR campaign for the British Steam Car challenge.
Rebecca started her own PR Company just five years ago. As well as securing PR contracts with major publishing
companies and working with outdoor events, sports stars to motor racing legends, Eventageous PR is involved
with more unusual projects. One of these was the British Steam Car challenge in which a privately funded team
of engineers spent 10 years perfecting a car to break the 100-year old world steam car speed record.
Rebecca and her three members of staff at Eventageous have worked with the team for the past five years promoting
the project nationally and across the world; it’s been a labour of love. The speed record attempts took place
at the Edwards Airforce Base in the USA throughout August and five records were broken – two world records,
two American records and a Guinness World Record.
The PR achievements, despite the ups and downs of the project and within a very limited budget, have seen the
Eventageous team win ‘Best use of Media Relations’ at the CIPR black tie awards ceremony last night.
The CIPR Pride Awards recognise excellence in PR and communications across the UK. The judging process is
rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners.
This year attracted more than 1,448 entries.
Speaking after hearing the news of the award success Rebecca said: "I am chuffed to bits. To win a CIPR Award
is the ultimate recognition from industry peers that our work has been judged as one of the best in Britain,
what an accolade. The British Steam Car campaign has been a huge challenge with many trials and tribulations.
But we always had faith in the project and knew that they would achieve record success. It was an absolute
pleasure and honour to work on the project – and this is the icing on the cake, another victory for the team!”
Lynne Angel, Director and Team Manager of The Steam Car Company said “Rebecca joined the Steam Car project five
years ago and her team have worked tirelessly in helping us achieve our goal of breaking the Land Speed Steam
Record. Without Eventageous I can confidently say the Steam Car Project would have struggled to find the valued
sponsorship a project such as this requires. Rebecca joined the team at Edwards Air Base to control the media,
however she went the extra mile and became the ‘chief cook and bottle washer’ and the team joker, keeping spirits
high …. truly ‘one of the lads.’ Whilst out in America Rebecca’s team back in the UK changed their working day
to coincide with the time difference – this enabled Rebecca to send the news bulletins to her staff, who then
informed the world’s media how the attempt was progressing. I could go on singing Rebecca’s praises, there is
so much to say, however to win an award such as this is a great honour and one Rebecca and her team deserve.”